This list of questions can help you start:
- Does the feature work?
- Does it work every time and in every circumstance?
- Is it enjoyable?
- Is it enjoyable even when you’re in a hurry?
- Does it serve it's purpose?
- Would you use it again?
If the answer to any of the questions is no, you need to start over.
A good product will sell itself, though it may not be for everyone. A companies good reputation is also earned not bought. We live in a crowded world: crowded shelves, crowded city streets, crowded airwaves, television waves, screen space. That makes it harder than ever to stand out, and it’s tempting to resort to ‘look at me!’ tactics. But amidst all the shrieking, it’s the low, steady, confident voices that get heard and–more importantly–listened to.
A good product won’t sell if no one knows about it. But an inferior product won’t sell (at least not for very long) even if everyone knows about it. The key is finding that balance between ‘front of house’ and ‘back of house.’
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